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Posted Aug 26, 2010 in Events, Made in Canada | 0 Comments

Festival Mode & Design

Festival Mode & Design celebrated its 10th year by giving Montreal a taste of this Fall collections from big retailers like Forever XXI, Foxy Jeans, Jacob, Antoine Laoun, and Guess by Marciano just to name a few. The 4-day outdoor festival is literally planted on the busiest corner of McGill College and St. Catherine brandishing the pulsating beats from the latest DJs, local models with some of the fiercest runway struts, and displays of the best of Canadian industrial design. It was as if a magnetic energy was at constant bay around the large rectangular catwalk as the thick crowd of gazers and curious passer-bys of all ages and color, filled the spaces of the street for each fashion show.

The fashion is catered to the regular Canadian shopper which highlights trendy yet affordable clothing. A recurring theme in many of the exhibitions I saw was casual chic: pairing simple clothing with unconventional details. As time had constrained me to view only a few shows, there was no doubting the full-fledged energy on both the crowd and the festival’s hustle and bustle of tireless collaborators. An exposed area behind the runway revealed the prepping of the model’s hair and makeup, giving people a behind the scenes sneak peak.

Now on a more critical note, while keeping in mind that FMD concentrates on luring the average consumer, I couldn’t help but notice Forever XXI’s collection of sloppy and poorly put-together ensembles – some of which seemed to fit the Kloset of a bratty pre-adolescent. The Bay’s line was not very impressive even for the more established career woman – except for an imitation of the notable Halston orange dress worn on Sarah Jessica Parker in Sex and the City 2. Foxy Jean & Bauhaus brought back military.  It was a relief to see elegance and professionalism presented by Place Montreal Trust shopping mall which exhibited well-tailored business suits and dresses, casual office attire, and classically styled trench coats.

All pictures are courtesy of Jimmy Hamelin & Sensation Mode

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