Why so Much Hate Towards Fashion Blogs and Bloggers?
In recent months, fashion bloggers have been the target of many unscrupulous attacks. Those attacks are directed towards the integrity, relevance and importance of bloggers and their choices of editorial positioning. Critics coming from all perspective; from fashion “journalists” and editorialists to designers and brand managers to the average Joe Blow, everyone seems to have an opinion on this matter.
Fashion journalists and editorialists seem to be questioning the relevance of fashion bloggers. What does a regular fashion lover who does not work in the industry possibly have to say about fashion, cuts, colors, fabrics, trends etc? How can that regular person who goes and buys the items designers create possibly have an opinion on collections? Why should that person who keeps the industry rolling have a voice? How can they judge if they’ve never studied the art?
As you may know, I work in the industry as a designer here in Montreal. But I also write a fashion blog. Does it make it ok for me to write my opinions because I have the background coveted? Will I be taken more seriously than anyone else? Can I join the elite because of that? Many fashion bloggers from here that I have met through my blogging journey have a very relevant background, not necessarily in fashion (although a lot are in the industry as well), are smart, educated and opinionated. Their takes are fresh, new and more in tune with the evolution of our society. I, as a designer, am more inclined to hear their perspectives than the ones coming from more “venerable” but outdated critics whose repetitive, preferential and stalled opinions haven’t’ evolved with the change of time.
Others critic the integrity of fashion bloggers for reasons that are truly absurd. Yes, many times, bloggers receive free gifts to sample. Yes, they get invited to events, enjoy free cocktails and shrimps, dance to music, have a few drinks, and receive goodie bags. Yes, bloggers will choose to talk about those events and the gifts they received or not. This is called marketing people. I don’t get the uproar over this and questioning people’s integrities is kind of tacky. Many movie stars, who make millions of dollars, receive many free and much more expansive gifts, which they could all afford by the way, yet we never critique them. Many of them get paid for appearances to events. Yet that’s ok.
Many journalists get free samples and are invited to the same events for the same reasons, yet that’s ok too. But when bloggers, who make zilch off their hard work, time and contribution, write posts on their own blog, they get ostracized for it. Brands invite them for a reason. Free publicity! Its marketing 101; get with the program!
So I ask again, why so much hate towards Fashion blogs and bloggers?