The Instant Messaging War is Heating Up
The rumour around the block is that RIM might be getting ready to launch BBM service on Android, iPhone and Windows Phone 7. If this becomes reality, BBM will become the IM to beat in a market that gets ever more crowded every day. Just to name a few, right now mobile users can IM through AIM, IM+, Fring, KIK, Whatsapp… and so many more.
Even with other services creeping up on Blackberry’s BBM, some users are far from switching just for cross platform IM applications which mimicked BBM. For RIM the choice was simple, expand platforms or the cross platform IM market will be cornered by someone more progressive. By adapting, RIM will ensured its dominance over its competitors such as Whats App, and Kik. These will likely be abandoned by the wayside for the real deal, because BBM’s network at this point outguns its clones’ networks by far in reliability.
According to some reports, RIM has not yet finalized details surrounding release timing or pricing. There are also rumours that the company might make the software free to all users. However, some reports are saying that strategies are still being developed and RIM may end up charging users a one-time fee or even a recurring fee for access to its BBM service on other platforms. Whatever happens, this has been one of the few good decisions RIM has made since real competition surfaced. Until next time, and if you keep looking through our kloset, we’ll keep on adding new kool ideas and gadgets to it.