Posted Apr 7, 2011 in Tech | 0 Comments

Brandania – Create a Success Story


The greatest perk of working with yourKloset is the ability to get very intimate with many ideas, product lines, projects and the people that drive them. And with time we’ve seen fantastic success stories that beg the question: “What is the magic formula for success?”. Having a great product is a must, yet there are many great products all over the world; great marketing is also a must, however there’s always someone else that can spend more money then you. Branding, when done the right way, can insure a product’s success, and none do a better job then Brandania‘s team.


Brandania is a homogenous team effort proving on every project that the whole is greater then the sum of its parts. The creative process takes multiple steps starting with analysis and ending with analysis. By looking, listening and asking questions, the team is constantly absorbing the product’s environment and culture, then focusing it into every shade of every image, into every word of every sentence. It’s because of this tremendous quality work that when reaching for your usual bottle of apple juice, you pause, you hesitate, and then you reach again, this time decided to try the new brand. Change is hard, and lasting change is the fabric of success stories.


When it comes to the online and mobile world the need for perfection is that much greater since your competition is not only the product sitting on the shelf next to yours; it’s every website ever visited and every app ever installed. Most of the time, you don’t even have the luxury of having the potential customer visit your site, they’ll only see the title and a few words on a search engine’s page. Branding encompasses everything and nothing is left for lady luck’s semantics.

Regardless of where you are in your product’s or service’s life cycle, branding properly is the only insurance policy that is worth investing in. If properly branded your clients will spend more time on your website, will never install a competitor’s app and will talk about you to their friends. Branding is the name of the game! Keep peeking into yourKloset, we are adding more news, kool ideas and gadgets to it.

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