Woolrich Woolen Mills
Designed by Daiki Suzuki (Engineered Garments) with the help of the Woolrich Mills, in Pennysilvania Woolrich Woolen Mills was launched in January 2006 during the Milan’s men fashion week. The collection received a warm welcome from both press & buyers. The uniqueness of the collection was tied to the history and values of the Woolrich “working community”, a town that rises and develops around the Mill’s activities.
Woolrich Woolen Mills collections are geared towards a target that is aware of the value of tradition and that loves to possess authentic and functional products. In Daiki Suzuki’s words:” We love imperfection. We love something that doesn’t look like something else.”