Posted May 10, 2010 in About Last Night, For Him | 2 Comments

Holt Renfrew SMOOTH CO. Launch Party

As usual, Holt Renfrew, Canada’s premier luxury retailer carried out a fun and classy affair with the launch of fresh and young LA based men’s line Smooth Co. In attendance were Mike Townsend (brand manager), Michelle Mason (sales & marketing) and the real highlight of the night, and perhaps the reason as to why the ratio of females to males was a little higher, was special guest Justin Bobby Bescia from MTVs The Hills.

The evening was filled with Vancouver’s fashion insiders including bloggers, editors and just the plain stylish parading around in their newest heels and oxfords. C Restaurant provided treats in the form of poutine bites, mini burgers and smores (who knew marshmallows could look so classy!)

Guests got to preview and discuss the line amongst each other. My verdict? Chic but very wearable. Smooth Co. is deeply inspired by their love of a lifestyle that spans from the beach to the heart of a bustling city with their roots staying closely in Southern California. The company is very young, establishing themselves in Fall 2007, but their success has already been showcased by being regularly worn on shows such as Two and A Half Men, The Big Bang Theory and The Hills.!

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  1. justin bobby is such a scrub!!!

  2. Looked like fun!

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