Posted Aug 12, 2010 in For Her, Made in Canada | 0 Comments

!NU, I Fashion for the fashionable femme

I could spot a star when I meet one. I became acquainted with Vickie Joseph in high school and was always charmed by her innate sense of style and even more delightful disposition. Fast-forward a couple of years and she is a rising designer with 3 full collections under her belt and a business woman in sure expansion of her brand !NU,I Fashion. With her collections designed for the fashionable femme, her Laval boutique is ever so chic sure to please the Carrie in all of us.

Read on as she shares her love for vintage, how she stays grounded and what’s next in her brand that’s taking flight.

Candice Pantin We all started somewhere, how did you get started in the fashion industry?

Vickie Joseph My career began 13 years ago where I worked as a sales rep for brands such as Ralph Lauren, Blend of America and TXT. Four years ago after having my first child, I realized that I had all these styling ideas so I began hosting events where I would showcase a small collection of my personal designs mixed in with samples that I would purchase from other brands. The response was positive and after having my second child I decided to open my own boutique in November of 2009.

CP It’s going well?

VJ Yes, slowly but surely. People are becoming more and more aware of the brand.

CP I imagine having your dress worn by singer Coeur de Pirate in the August issue of Elle Quebec does wonders!

VJ Yes that was really good. That helps allot! It was so unexpected. I’m excited that !NU, I Fashion was chosen.

CP What is the essence behind your brand?

VJ It’s all about a new vision, a new way of seeing things,  a new lifestyle. !NU, I Fashion provides novelty pieces where everything is new but timeless and classic. I’m inspired by the iconic Audrey Hepburn and adore the vintage years of the ‘50s and ‘60s.

CP Who is the !NU, I Fashion woman?

VJ She is a very fashion conscious woman. She is a young professional who boasts confidence and self-assurance.

CP What could we expect for fall?

VJ Vintage mixed with military details which I call Modern Military. Lace mixed with satin. Sequins and metallic. The color palette is midnight blue, mustard, plum and camel. And my cocktail dress line called VJS Forever offering luxury, refinement, beauty and ultimate elegance ideal for any special occasion.

CP What are your coup-de-coeur from the fall collection?

VJ I really love the lace leggings and sequins dress.

CP Which designers get your creative juices going?

VJ Chanel, Jean Paul Gauthier, Azzedine Alaïa and DVF.

CP I must admit I’m in complete awe in how you make it all work having a husband, 2 young children and a company. I have only myself and my dog to take care of and that’s seems to be all that I can handle!

VJ I practice yoga and pilates.  Also praying, praying, praying helps me tremendously to stay grounded! I have wonderful family support and a great team. And mostly I have fun.

CP What is on the horizons for !Nu,I Fashion?

VJ I’m really focusing on the wholesale division right now. The sale period for S/S 2011 is around the corner and that’s really the next step. Also for sure a new boutique in Montreal will open soon. And of course building the brand awareness and  having a good media exposure.

!Nu.I Fashion House
270, Samson Boul #207, Laval (Qc), H7X 2Y9

450 314.1312

Mon-Wed: 10-6
Thu -Fri: 10-9
Sat-Sun: 10-5

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