Posted Nov 8, 2010 in Eco & Vintage, For Her | 0 Comments

British ECO-FRIENDLY fashion

These past few days have been completely surreal.  Sunday was spent in Manchester with fellow rock enthusiasts watching the Golden God of Rock, Mr. Robert Plant, perform live to a sold-out, leather and Wrangler clad audience. This magnificent moment was only to be matched by today’s So Selfridges Awards at BAFTA (British Academy of Film and Television Arts) headquarters, a production that has consumed my life for the past three months.

Here, in the company of the best of Selfridges’ business, guests were dazzled by the wit and beauty of UK celeb Jameela Jamil, menus featured keepsake candids of British celebrities, and theatre seats were endowed by the likes of Elizabeth Taylor and George Clooney. As my week has been dedicated to celebrating some of the best that Britain has to offer, I thought it was fitting that this month I highlight some of the best of British eco-friendly fashion.

Henrietta Ludgate – Originating from the Scottish Highlands, Ludgate’s label features structural, strong shapes and silhouettes. It is part of her brand philosophy to support British industry and use fabrics sourced from mills within the British isles. All of her pieces are produced locally, further reducing the designer’s carbon footprint.

Ada Zanditon – London based designer Ada Zanditon uses the “confluence of natural and manmade structures for inspiration.” At the core of her brand philosophy is both ethical manufacturing and sustainable fabric choices.

Partimi – Eleanor Dorrien-Smith, the design brains behind this simple and chic eco label, describes the Partimi woman as “stylish with a natural elegance and lust for life.” Her designs are simple combining graphic prints, femininity, and an “inherent environmental edge” to produce her S/S 11 collection.

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